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14 interesting stats about ranking on Google

14 interesting stats about ranking on Googlegrid-14-interesting-stats-about-ranking-on-google1669206644.jpg



We've conducted plenty of studies over the years, and unearthed some stats that may surprise you. Let's get to them.


1) 90.63% of pages get no organic search traffic from Google. That's based on our study of >1B pages in Ahrefs' Content Explorer index.


2) The top-ranking page gets the most search traffic only 49% of the time.


3) Only 5.7% of pages will rank in the top 10 search results within a year of publication.


4) According to our title tags study, 7.4% of top-ranking pages don’t have a title tag.


5) Google rewrites title tags 33.4% of the time.


6) Google is now 33% more likely to rewrite title tags.


7) When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead.


8) Google is 57% more likely to rewrite title tags that are too long.


9) 25.02% of top-ranking pages don’t have meta descriptions.


10) 40.61% of pages have meta descriptions that truncate.


11) Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keyword—and drops to 34.38% for long-tails.


12) The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.


13) The average page in the top 10 on Google is 2+ years old.


14) 33% of websites pass the Core Web Vitals threshold.


Source: Ahrefs


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