2 SEO Best Practices That Everyone Should Follow
1. Use HTTPs
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014.
You can tell if your site is already using HTTPS by checking the loading bar in your browser.
If there’s a lock icon before the URL, then you’re good.
If not, you need to install an SSL certificate.
Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from Lets Encrypt.
The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
2. Make sure your pages load fast
Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018.
Lots of factors affect page speed, including your site’s code, server location, and images.
You can get a rough sense of how your pages perform using Google’s Page speed Insights tool. Just plug in a URL, and you’ll see a score between 0-100, followed by improvement advice.
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