14 interesting stats about ranking on Google
We've conducted plenty of studies over the years, and unearthed some stats that may surprise you. Let's get to them.
1) 90.63% of pages get no organic search traffic from Google. That's based on our study of >1B pages in Ahrefs' Content Explorer index.
2) The top-ranking page gets the most search traffic only 49% of the time.
3) Only 5.7% of pages will rank in the top 10 search results within a year of publication.
4) According to our title tags study, 7.4% of top-ranking pages don’t have a title tag.
5) Google rewrites title tags 33.4% of the time.
6) Google is now 33% more likely to rewrite title tags.
7) When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead.
8) Google is 57% more likely to rewrite title tags that are too long.
9) 25.02% of top-ranking pages don’t have meta descriptions.
10) 40.61% of pages have meta descriptions that truncate.
11) Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keyword—and drops to 34.38% for long-tails.
12) The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
13) The average page in the top 10 on Google is 2+ years old.
14) 33% of websites pass the Core Web Vitals threshold.
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